https://www.stephgwee.com/contact daily 0.75 2020-08-26 https://www.stephgwee.com/reviews daily 0.75 2025-03-15 https://www.stephgwee.com/work daily 1.0 2025-03-15 https://www.stephgwee.com/about daily 0.75 2025-03-15 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597133943390-VUWZKC9SJBZ0YRESFP1B/Stephanie+Gwee About - Get to know me by playing “2 Lies and a Truth!” I’m still Singapore’s youngest Grand Prix winner at The One Show. I once won a chicken wing eating competition. I am immortalised as a mascot for a big global brand. The lie: I have not won a chicken wing eating competition. Yet. Here’s a proper bio if you want to know more… 'Good and Nice'. It’s easy to dismiss these 3 words as corporate Kool-Aid pumped through the water-cooler systems at BBH. But they're the guiding principles for my advertising career. Why? It’s easy to hide behind egos and eccentricities, but much harder to consistently do great – impactful – work, and help everyone feel so damn good while doing it. 'Good and Nice' has helped me become Singapore’s first-ever Grand Prix winner at The One Show. It has fuelled every campaign that I did: from relaunching a vodka brand in 25 markets from Singapore, to globally leading the Mulberry account and creating their most-successful bag launch in recent years, to crafting a storytelling format for Nike that was deployed globally, to creating work that made me the most awarded creative at Effie 2018. Along the way, I picked up metal at awards shows such as The One Show, Cannes, D&AD, Clio, Spikes, Effie, AdStars, Creative Circle Awards, Webby, Mobius, Red Dot Design. I’m also the winner of The One Show’s Next Creative Leader Award 2022. As Creative Director at TBWA\ Melbourne, I look after the Nissan, Telstra, and Specsavers accounts for Australia & New Zealand. I am also currently optioning an animated film about an insecure pre-teen rapping whale. https://www.stephgwee.com/folio daily 0.75 2025-06-18 https://www.stephgwee.com/folio/absolutiios monthly 0.5 2021-06-09 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1605866791820-8AQTIFFHDM109ZC3PAM0/download+%282%29.jpeg Folio - Absolut: It's In Our Spirit https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1605866629634-AE0RLSWJ4BRIDEDB4505/download+%281%29.jpeg Folio - Absolut: It's In Our Spirit https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1605866762363-CRVS8ULGZQHUZ8HGXXIR/225_billboard_urban_poster_mockup.jpg Folio - Absolut: It's In Our Spirit https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1605866666358-L4T5CPLTOMCAOLJ86NHD/download+%283%29.jpeg Folio - Absolut: It's In Our Spirit https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1605866729431-01TYUUUDLDYI8VO1X0VS/download.jpeg Folio - Absolut: It's In Our Spirit The key visuals were shot during the Covid lockdowns, in 3 separate countries. The challenge was to create a visual that comped all of the talents into one location – that looked sleek and believable. Enter mixed media illustrations: the visual glue that helped make everything look seamless. https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1626411321638-QMKSRRER6RUF5T8I8T6F/218043919_670065937719602_8363573346605726004_n.jpg Folio - Absolut: It's In Our Spirit https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1606374209641-3NE5PTAWUUKCS2EX3E3O/IMG_4108.jpg Folio - Absolut: It's In Our Spirit - And another client of our’s may have been a tad professionally jealous ;) https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1605942478620-A2I4N9SU2WLI86VFLEMW/Screenshot+2020-11-21+at+3.07.11+PM.png Folio - Absolut: It's In Our Spirit https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1606372435426-CC7ZMPP5YCIY2FEHGHSG/movie-poster-jolin.jpg Folio - Absolut: It's In Our Spirit https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1606227420951-MH1JZBIB8NRZ1KICE0JN/Screenshot+2020-11-24+at+10.15.52+PM.png Folio - 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Nike Women's Instazine The Instazine content flexes the real-time responsive power of social. Questions to athletes are answered within minutes via AMA sessions, fan art gets a shoutout within the issue, and Liked outfits are made instantly shoppable. https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597221226782-JFA6GMJ1OJUX65N370XF/Screenshot+2020-04-29+at+5.25.50+PM.png Folio - Nike Women's Instazine Magazines have perfected content filtration. Combine this with the real-time engagement of social media. And the result is an empowering publication that inspires Gen-Z girls to do sports. https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597126406233-05K1QV4HXU9QUJK96SBS/Screenshot+2020-08-11+at+1.56.09+PM.png Folio - Nike Women's Instazine The Instazine’s publishing model mimics the way conversations spread on social. It starts with a main film from Nike. Which is shared with influential publishing partners to inspire even more content. Each one of these content partners create different story angles - from fashion editorials to meditation guides. Resulting in an ecosystem of stories that readers can access from publisher’s native feeds. That leads seamlessly into our Nike Instagram page, and subsequently into one neat Instazine issue. https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597136009906-LSVYBZ26GD2SI6ATQBHZ/Nike+Instazine+%2F+Stephanie+Gwee+%2F+Steph+Gwee Folio - Nike Women's Instazine https://www.stephgwee.com/folio/softie monthly 0.5 2022-06-09 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/a9c28000-4b4e-44cd-b6f2-e14c63f28a05/1646321148705.jpeg Folio - Mulberry Softie Global campaign made out of Singapore. Across UK, South Korea, China. https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1fd66f21-49b4-4552-959c-b62f30fc29b5/1646321145083.jpeg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/eff76c54-7221-4f71-9f23-805e481b8007/274217652_2220114614794815_4680192048288767295_n.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/6ebfa675-5477-4bf4-8080-32fb09dfdcf9/1646321144775.jpeg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/5dc18a9f-f9e0-49fd-84f9-a7e95ebe6645/274464923_380536490072312_6156882802612499919_n.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/4c064b6a-2381-4950-a1ff-71b9f308014b/1646321148407.jpeg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/7ab56c9e-ce94-465f-9214-bc3a75fc0b87/274486816_1063382087724493_1642514620017763883_n.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/a20ea162-361f-4d40-bce6-3564cd1554d1/1646321158880.jpeg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/10f75bcd-1a85-43d5-8d11-bcf87e21c4ae/274330443_477866910414801_5965579034250290585_n.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/f3827adf-6d98-493e-ad48-83d8f30f7314/South+Korea+3.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/39176f23-519d-4526-8567-170dc1cf4018/275526150_334733318604724_3164707416944982806_n.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/cbfc1e15-7082-4e84-b6f1-fb676ee007bc/275536085_1110766492820319_7492901590453207070_n.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/ca79e7d7-01b0-4826-a322-b4419dd53410/275527242_959405554777227_3550643515929773346_n.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/5e8988dd-aeaf-415b-b644-04423767ca0f/275508866_475489360795887_2414428869496454553_n.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/d81e6d5a-e047-48c4-a704-c08906140b52/South+Korea+2.jpg Folio - Mulberry Softie https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/41cedc1e-63cf-4ceb-9b17-cd3c94021ae7/273633866_658669308513815_7302008447070030958_n.jpg Folio - Mulberry Softie https://www.stephgwee.com/folio/lilyzero monthly 0.5 2022-06-09 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/dfb0dc42-f0a1-4302-94c9-6302f3637f5e/Sun_1920x1080_Chalk.jpg Folio - Lily Zero https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/187ea3b1-89fa-4fa2-a64d-d652eafdcb8f/Waterfall_1920x1080_Pink.jpg Folio - Lily Zero https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/05cf5565-d678-49ac-a667-d9fe2ad0dd37/Cave_1920x1080_Green.jpg Folio - Lily Zero https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/76c06851-ada1-4bfa-88e3-16810c12c986/ezgif.com-gif-maker+%281%29.gif Folio - Lily Zero https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/6faa4224-4274-43ca-9017-67fc54ab1b6d/1678259400538.gif Folio - Lily Zero https://www.stephgwee.com/folio/inspiringspirit monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597124447532-RETS6R3TK2YZWN1J8DHZ/Scoot+%2F+Inspiring+Spirit+%2F+Stephanie+Gwee+%2F+Steph+Gwee Folio - Scoot: Inspiring Spirit Our illustrations and headlines printed on tracing paper, for easy duplication. https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597124743719-PAUFBXMSPX3VY51KZ801/Scoot+%2F+Inspiring+Spirit+%2F+Stephanie+Gwee+%2F+Steph+Gwee Folio - Scoot: Inspiring Spirit And because our work on Scoot helped the brand win the Marketer of the Year award (twice), we gave our competitor a DIY version of the award that they could assemble themselves. Wink wink, nudge nudge. Over 100 media outlets covered this campaign, including CNN and Bloomberg USD45 million in earned media Nnumber of people Googling out our brand surged by 32% https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597120129900-G3X6H7B86JDVFJUECWPT/Scoot+%2F+Inspiring+Spirit+%2F+Stephanie+Gwee+%2F+Steph+Gwee Folio - Scoot: Inspiring Spirit A plane’s-eye view of the kit and its contents. https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597124359917-NPYWP6KCZ5L3H4ROZB4Z/Scoot+%2F+Inspiring+Spirit+%2F+Stephanie+Gwee+%2F+Steph+Gwee Folio - Scoot: Inspiring Spirit A cover letter personally penned for the CEO of Spirit Airlines. https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597135381180-MSNCMDJH9DM2OHIBPV4P/Scoot+%2F+Inspiring+Spirit+%2F+Stephanie+Gwee+%2F+Steph+Gwee Folio - Scoot: Inspiring Spirit A pocket-sized CI guide, complete with brand CMYK colour codes. https://www.stephgwee.com/folio/jollieverafter monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/3372896f-5b1b-45c7-87cd-108c6eb87984/Screenshot+2024-04-10+at+4.44.11+pm.png https://www.stephgwee.com/folio/fearless monthly 0.5 2020-08-26 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597129719940-94ZJ0ECHB3RC252GKC89/Screenshot+2020-08-11+at+2.58.48+PM.png Folio - Income: Fear Less https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597129717415-9WNQ037XS321IQR761IC/Screenshot+2020-08-11+at+2.58.49+PM.png Folio - Income: Fear Less https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597129712256-CFG5V2CHYGEURR8FRTE5/Screenshot+2020-08-11+at+2.58.50+PM.png Folio - Income: Fear Less https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597129703640-9LUYXB84K6UDVYRE3DMM/Screenshot+2020-08-11+at+2.58.52+PM.png Folio - Income: Fear Less https://www.stephgwee.com/folio/nikemumbai monthly 0.5 2020-08-25 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/eb05619d-7b19-4771-b5c2-f38be9d50e1d/4d6cf001-778b-4d12-80b9-32f8ff6f48a4_rw_1920+%282%29.jpg https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/04062efd-9c46-4e1d-be1b-549c0421897d/a18d2816-2af9-4ce7-975f-cd7bc4254c1f_rw_1920.jpg https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/cdd9f749-562e-4eed-9dd7-bc0983751652/a7fd8bee-b46e-4bf2-8f7d-d131a8ed44a3_rw_1920+%285%29.jpg https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/58a70aa8-f0e3-4374-9801-b00167ee6466/bfc23720-c0f0-4fc3-b7f5-5e5560426c4c_rw_1920+%282%29.jpg https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/313226f4-ba68-4cd5-9aaa-d1ee44a92255/71c35535-f5fa-4527-b209-f50cd2aa4a73_rw_1200.jpg Folio - Nike: Make The World Listen https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/576179f3-300f-46bf-ad25-95d37f673fd3/f789e34e-5cd9-466f-8886-d205a8f6bb6f_rw_1200.jpg Folio - Nike: Make The World Listen https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/f5935a0c-e5d1-42a7-a6c9-463d9ae920ce/d2a8af30-6c5d-4eb7-bbf6-e5c86e17b45e_rw_1200.jpg Folio - Nike: Make The World Listen https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/0a8a10e6-5164-4c8f-b85c-0e6c8b07be7a/686227f7-ed75-4d44-aeb7-8a456741d84e_rw_600.jpg Folio - Nike: Make The World Listen https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/cea5a517-67f8-4989-81a3-de7dc37fc874/a49f84a3-cb39-444e-8648-e7586e428e62_rw_600.jpg Folio - Nike: Make The World Listen https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/936331ed-4146-4e00-bc0f-2e605cc62d93/9e25b7cc-cf6d-4b7e-87d6-94be4aaba67e_rw_600.jpg Folio - Nike: Make The World Listen https://www.stephgwee.com/folio/gettyimages monthly 0.5 2020-09-03 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597127170369-RGHY5SCZKSZS2EYHYR6I/Screenshot+2020-08-11+at+2.22.59+PM.png Folio - Getty: 1,000 Words https://www.stephgwee.com/folio/scootdaiso monthly 0.5 2020-08-26 https://www.stephgwee.com/folio/playfetch monthly 0.5 2020-08-26 https://www.stephgwee.com/folio/beer2022 monthly 0.5 2022-04-06 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/a5bb04ad-6eaf-4d96-b9e3-dcd162a313e2/LongCopy_Beach.jpg Folio - 2019, Brewed for 2022 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/fd0399f7-9ad3-43f4-9547-7bffd0fb8114/LongCopy_Flight.jpg Folio - 2019, Brewed for 2022 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/2da3714d-509a-4d38-8999-b9d9ecd6d26c/LongCopy_Concert.jpg Folio - 2019, Brewed for 2022 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/99a20120-2ae8-442d-a244-c17031cddcb1/Poster_flight.png Folio - 2019, Brewed for 2022 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/e15178cf-ebe9-4256-8adf-7d1aa7427a7b/Poster_concert.png Folio - 2019, Brewed for 2022 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/d42e5d2d-538a-4287-9764-0abf76508d6d/Poster_beach.png Folio - 2019, Brewed for 2022 https://www.stephgwee.com/folio/nikewomenspark monthly 0.5 2020-08-25 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597130419358-CPALT7QP2ZFASU51JGYN/Screenshot+2020-08-11+at+3.14.09+PM.png Folio - Nike Women's Park https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597130412828-7TTLR09QSOP0XVGL91S7/Screenshot+2020-08-11+at+3.14.11+PM.png Folio - Nike Women's Park https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597130401409-LPS20XZDW41FJW7LOYIZ/Screenshot+2020-08-11+at+3.14.12+PM.png Folio - Nike Women's Park https://www.stephgwee.com/folio/worththetrip monthly 0.5 2020-08-24 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597130910300-NWW0Q7JGYG5DWW84FH3O/Screenshot+2020-08-11+at+3.23.12+PM.png Folio - FairPrice: Worth The Trip https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597130928166-W88E5S3MUPU5I2TMMNFY/Screenshot+2020-08-11+at+3.23.11+PM.png Folio - FairPrice: Worth The Trip https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597130928169-F15VUO2SJP5L2LVY0R2O/Screenshot+2020-08-11+at+3.23.10+PM.png Folio - FairPrice: Worth The Trip https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597130930339-JZMKL3Y84AAA18SWJE7D/Screenshot+2020-08-11+at+3.23.08+PM.png Folio - FairPrice: Worth The Trip https://www.stephgwee.com/folio/ikea monthly 0.5 2020-08-26 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597147742195-W0PCHRHTNXGBIV788VJZ/PRINT.jpg Folio - IKEA: Find Things Faster https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597147742408-BWGF2L5TFHUEI5ZH9LCD/PRINT1.jpg Folio - IKEA: Find Things Faster Awards: Best of Show - SPH iink Awards 2016 https://images.squarespace-cdn.com/content/v1/5f32147522108e7b92ba1c34/1597147744066-LJ5JXZ1RO1JE3WNGMP9T/PRINT2.jpg Folio - IKEA: Find Things Faster