Scoot x Daiso:
Cementing our airline as the ultimate choice for budget-lovers.

There’s affordable, and then there’s Daiso affordable. The store sells $2 items that are both cheap and also surprisingly well-made. Quality that’s not at the expense of price.

Budget airline Scoot wanted travellers to associate the brand with affordability and also superior quality. That’s why we launched a promotional partnership to sell flight tickets at the ultimate value shop Daiso. Because Scoot promo tickets are so cheap, you can just buy them at a whim – much like Daiso products. It’s the right media placement for the right audience. Where all the tickets were snapped up within hours on the first day of launch.